Partha Sarathi Biwas is an Assistant Editor with The Indian Express with 10+ years of experience in reporting on Agriculture, Commodities and Developmental issues. He has been with The Indian Express since 2011 and earlier worked with DNA. Partha’s report about Farmers Producer Companies (FPC) as well long pieces on various agricultural issues have been cited by various academic publications including those published by the Government of India. He is often invited as a visiting faculty to various schools of journalism to talk about development journalism and rural reporting. In his spare time Partha trains for marathons and has participated in multiple marathons and half marathons. … Read More
When one thinks of dairy farming challenges in Maharashtra, the recent lumpy skin disease outbreak naturally comes to mind. However, farmers across the state emphasize that while animal health issues are real, the biggest challenge lies elsewhere—economic sustainability. Despite price fluctuations, rising input costs, and limited access to modern infrastructure, Maharashtra’s dairy farmers are proving remarkably resilient. Instead of giving up, they are adapting with innovation, cooperation, and sheer determination. Here are five key insights into how they are overcoming obstacles and keeping the milk flowing.
1. The Price–Cost Imbalance
The central challenge is the imbalance between the price farmers get for milk and the cost of production. Feed, fodder, and labor expenses continue to rise, while procurement prices often remain stagnant. Many farmers argue that without a fair minimum support price for milk, their margins remain razor-thin.
Yet, farmers in districts like Pune, Ahmednagar, and Kolhapur have shown resilience by diversifying income sources. From selling cow dung as organic fertilizer to producing value-added products like ghee, paneer, and flavored milk, they are finding ways to boost earnings beyond raw milk sales.
2. The Push for Cooperatives and Direct Market Links
Dairy cooperatives have long been the backbone of Maharashtra’s rural economy, but today farmers are reimagining collective strength. By forming new-age cooperatives and self-help groups, they are bypassing middlemen and selling directly to consumers.
For example, farmer-led brands are now supplying fresh milk and dairy products to Pune and Mumbai households through subscription-based mobile apps. This direct farm-to-home model not only fetches better prices but also builds consumer trust in locally produced milk.
3. Technology as a Game-Changer
Another positive shift in this dairy race for survival is the adoption of technology. Farmers are increasingly using mobile apps for cattle health monitoring, milk yield tracking, and financial planning. Some progressive dairy farmers are even experimenting with Internet of Things (IoT) devices that track cattle movement and optimize feeding cycles.
Milk collection centers in Maharashtra are now equipped with automated chilling plants to maintain freshness, helping farmers get better rates from buyers. By embracing digital and mechanical innovations, farmers are modernizing an age-old industry and preparing for a sustainable future.
4. Climate Challenges and Sustainable Solutions
Erratic monsoons and fodder shortages due to climate change have been a recurring challenge. Scarcity of green fodder often forces farmers to rely on costly alternatives, squeezing profit margins further.
But instead of despair, many are turning toward sustainable fodder cultivation. Techniques like hydroponic green fodder systems, silage-making, and multi-cropping are being adopted to ensure year-round feed availability. NGOs and agricultural universities in Pune and Satara are actively training farmers in these methods, ensuring that resilience against climate shocks becomes part of the system.
5. Government Support and Youth Participation
Government schemes like subsidies for fodder cultivation, cattle insurance, and loans for setting up dairy units are slowly helping. More importantly, the new wave of educated rural youth is entering dairy farming with entrepreneurial zeal.
In Pune and nearby districts, young graduates are transforming family dairies into modern businesses by introducing branding, online sales, and cold-chain logistics. Their enthusiasm shows that dairy farming is no longer just about tradition—it’s about innovation and enterprise.
A Resilient Future for Maharashtra’s Dairy Farmers
While economic sustainability remains the biggest challenge, Maharashtra’s dairy farmers are proving that challenges can be opportunities in disguise. They are not only fighting back with resilience but also showing the way forward for India’s rural economy.
From cooperative strength to technological adoption, sustainable fodder solutions, and youth-driven innovations, the dairy sector is undergoing a silent but powerful transformation. And this transformation holds lessons not just for Maharashtra, but for farmers across India.
The road ahead may still be tough, but the determination of Maharashtra’s dairy farmers ensures that milk will continue to reach millions of households every day. Their story is not just one of survival—it is a story of strength, adaptability, and optimism.